The New Normal: How COVID-19 Has Changed the Game for Business Owners

20 Aug 2020

In the midst of a pandemic, entrepreneurs have questions. Unfortunately, those questions don’t always come with easy answers. When will we be back to normal? Can I still find funding for my idea? How does my marketing strategy need to change?

To answer some of these questions and look toward how startups have changed permanently, we spoke to the University of Toledo’s Norman Rapino, Executive Director of the Center for Innovation, Kristen Shinaver, Marketing Manager for Launchpad Incubation, and Brian Genide, Director of Venture Development and Incubation.

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